Statistics indicate that total luxury home sales in Medellín reach up to $720 billion annually, making it one of the strongest markets for this segment in the country.
Cantagirone, a pioneering luxury real estate firm in the city, is leading the development of housing projects valued at over $4 billion in this sector → "About Us" page.
Today, local architecture in this segment focuses on offering smaller areas and densities, but better management of interior spaces to provide more living experiences.
The new developments prioritize elements such as 3-meter clear heights, large glass surfaces to maximize natural light, and open spaces that encourage family interaction.
The growth of the premium market in Medellín
Medellín, July 2025. The participation of the luxury housing segment in Medellín in the national premium real estate market continues to grow. According to statistics from entities such as Camacol and the Real Estate Exchange, sales in this category in the city currently represent 22% of the total nationwide, with annual revenues reaching $720 billion. This reflects the growing interest among buyers in accessing exclusive projects such as Cantagirone SE7TE and Cantagirone Verdde , which offer comfort, well-being, and functionality in one place.
Cantagirone's vision
Héctor Raúl Álvarez, founder of Cantagirone, a pioneering firm in this market in Medellín for more than twenty years, He says that this positive dynamic in the city responds to his interest, as real estate developers with recognized track record and experience in this segment, to make a difference through a well-being architecture that generates new ways of inhabiting these units.
Changes in buyer preferences
In his view, understanding the needs and desires of buyers has led the development of luxury homes to move in a different direction. "Today, the new generations prioritize better layouts over large areas, with open spaces that encourage conviviality and sharing, and other areas that reflect the individual tastes and needs of each member of the household," says Álvarez.
Where is the architectural trend in luxury homes heading?
With this in mind, the current focus of the luxury real estate market in Medellín, with Cantagirone as the leader in this category, has been redefined toward the creation of projects that, with fewer units, fewer square meters, and fewer densities, offer open, well-lit spaces that blend harmony with panoramic views and top-quality finishes.
In his homes, every architectural decision has a human meaning: the access of natural light, generous heights, integrated social spaces, and a connection with the environment. True innovation lies in building less and prioritizing the experience. This is the new luxury Cantagirone proposes.
“Open spaces improve your mood, give you more vitality, and help you perceive the world in a much more optimistic way. In houses that are too dark, people feel trapped and suffocated,” says Martín Álvarez, manager of Cantagirone.
Cantagirone: architecture focused on well-being
Cantagirone's projects are characterized by bold architecture and a focus on spatial quality, breaking with the homogeneity of the city. "Before, all the buildings were the same: orange facades, small windows, hidden kitchens, and limited heights," Álvarez recalls. "We introduced double-height buildings, glass facades, and the concept of light as the core of residential design."
Today, that same vision is reflected in Alto de Las Palmas, where this company once again leads the development of contemporary luxury. Its new projects are designed with a comprehensive approach that combines award-winning architecture, sustainability, construction quality, and rigorous control of the community profile, something that is especially valued by high-profile buyers.
Verdde: a project that goes beyond aesthetics
The Cantagirone Verdde project in Las Palmas incorporates design elements that go beyond aesthetics. "Large areas with open spaces improve your mood, give you more vitality, and help you perceive the world in a more optimistic way," explains Álvarez, who connects anthropology with spatial management.
The company has established standards such as floor-to-ceiling heights of 3 meters, which requires the design of wider slabs and a reduction in the number of apartments that can be built due to height restrictions. "We opted to build fewer apartments to have a more differentiated product," he adds.
“We don't build apartments. We build homes,” says the manager. This philosophy has led the brand to become a benchmark for those seeking more than an investment: a lifestyle.